Consumers Purchasing From At Least 3 Cannabis Product Categories

Cannabis consumers are most likely to purchase from at least 3 different cannabis categories, according to the Spring 2018 Cannabis Consumer Buying and Use Habits study. The most commonly purchased are Flower, Edible and Pre-Rolls. Of all respondents who used cannabis in the last 12 months, 33% purchased just one […]

Even where it’s legal to sell marijuana, it’s hard to advertise it

As the cannabis industry grows, generating an estimated $10 billion in annual sales, states are increasingly approving medical marijuana programs and passing adult-use laws. But for marketing agencies, marijuana dispensaries and cannabis brands, advertising the pot brings its own hurdles. Online platforms with prime advertising space like Facebook and Google do not […]

SEO… Keyword Strategies for Cannabis Companies (part 1)

Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. […]

Cultivate Your Culture

The cannabis business sector is teeming with opportunity.  Your company has so much growth potential.  And as the leader of a cannabis company, you have countless new ideas and ventures before you. Amid all this excitement and forward momentum, take care not to overlook your organizational culture.  A healthy culture […]

Why Does Facebook Still Hate Legal Marijuana Businesses?

At this writing, thirty states and the District of Columbia have legalized some form of marijuana, be it recreational, medical or both, with Colorado having been in the latter category for more than four years. Nonetheless, Facebook and Instagram continue to make it difficult for cannabis businesses to advertise and promote themselves on […]

NACB Releases Packaging and Labeling Standards for Public Review

Last week, the National Association of Cannabis Businesses (NACB) announced the publication of their Packaging and Labeling National Standard, initiating a comment period for public review. The NACB, which launched in June of 2017, is the first-ever self-regulatory organization (SRO) for cannabis businesses in the United States. According to the […]

The Great Cannabis Branding Conundrum in Europe

Cannabranding is buzzy. In the United States and in Canada, it is a vertical that is developing fast along with the multi-billion dollar legitimizing cannabis market. In both the United States and Canada, digital marketing to promote brands is a hot topic. Social media has firmly rolled over traditional advertising […]

FDA Issues Warning To CBD Companies

On November 1st, the U.S. Food and Drug Administration (FDA) published a press release addressing warning letters issued to four companies. The warning letters, sent to companies marketing cannabidiol (CBD) products with therapeutic claims, cites unsubstantiated claims about their products’ ability to treat or cure cancer and other diseases. A […]

Popular Alcohol Marketer Jumps into the Cannabis Realm

Find your buds? The U.S. marketer of Corona, the Mexican beer known for its “Find Your Beach” tagline, is dipping its toe into the marijuana business. Constellation Brands, which also markets wine and spirits brands, has taken a 9.9% stake in a Canadian marijuana company called Canopy Growth Corp., the Wall Street […]