SEO… Keyword Strategies for Cannabis Companies (part 1)

Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. […]

Popular Alcohol Marketer Jumps into the Cannabis Realm

Find your buds? The U.S. marketer of Corona, the Mexican beer known for its “Find Your Beach” tagline, is dipping its toe into the marijuana business. Constellation Brands, which also markets wine and spirits brands, has taken a 9.9% stake in a Canadian marijuana company called Canopy Growth Corp., the Wall Street […]

Facebook Ads Algorithm Explained for Cannabis Companies – Part I of 2

Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company. You just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart the Facebook algorithm is. I think just kicking it off, […]

Five simple SEO copywriting tips for small businesses in the cannabis space – Cannabis Business Executive

Unfortunately for small cannabis business owners, many do not have the huge budget to promote their product or service like a large company or one of those start up public cannabis ventures. However, many of us, as small cannabis business owners, are talented in the work we do and have […]

How to create content marketing that sells in the cannabis industry – Cannabis Business Executive

There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. Will this content marketing thing work in the cannabis industry? I think, fundamentally, the way people understand content marketing and the way that it’s taught is […]

Crash course in copyright (as it relates to marketing) for cannabis entrepreneurs… Part III of the series – Cannabis Business Executive

Author’s note: Here is the last part of the three-part series “A crash course in copyright for cannabis entrepreneurs,” with a focus on marketing. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned and experienced. How to legally gain copyright from someone else […]

Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs… Part II of the Series – Cannabis Business Executive

By Celeste Miranda This is Part II of A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned and experienced. What Constitutes Copyright Infringement? In Part I we discussed a little about […]