SEO… Keyword Strategies for Cannabis Companies (part 1)

Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. […]

Facebook Ads Algorithm Explained for Cannabis Companies – Part I of 2

Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company. You just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart the Facebook algorithm is. I think just kicking it off, […]

Five simple SEO copywriting tips for small businesses in the cannabis space – Cannabis Business Executive

Unfortunately for small cannabis business owners, many do not have the huge budget to promote their product or service like a large company or one of those start up public cannabis ventures. However, many of us, as small cannabis business owners, are talented in the work we do and have […]

How to create content marketing that sells in the cannabis industry – Cannabis Business Executive

There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. Will this content marketing thing work in the cannabis industry? I think, fundamentally, the way people understand content marketing and the way that it’s taught is […]

Crash course in copyright (as it relates to marketing) for cannabis entrepreneurs… Part III of the series – Cannabis Business Executive

Author’s note: Here is the last part of the three-part series “A crash course in copyright for cannabis entrepreneurs,” with a focus on marketing. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned and experienced. How to legally gain copyright from someone else […]

Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs… Part II of the Series – Cannabis Business Executive

By Celeste Miranda This is Part II of A Crash Course in Copyright (as it relates to marketing) for Cannabis Entrepreneurs. Again, my disclaimer: I’m not an attorney. This series of articles is simply what I’ve learned and experienced. What Constitutes Copyright Infringement? In Part I we discussed a little about […]