The Great Cannabis Branding Conundrum in Europe

Cannabranding is buzzy. In the United States and in Canada, it is a vertical that is developing fast along with the multi-billion dollar legitimizing cannabis market. In both the United States and Canada, digital marketing to promote brands is a hot topic. Social media has firmly rolled over traditional advertising […]

Tikun Olam Expands to Washington, D.C.

Today, Tikun Olam announced their expansion into the Washington, D.C. market. Partnering with the cultivator, Alternative Solutions, they will license them to grow, manufacture and distribute Tikun-branded products. Tikun Olam is an international cannabis company with roots in Israel, where they are working in clinical trials to produce strains targeting […]

Protecting Your Innovative Cannabis Strains With a Strong Intellectual Property Strategy: Part 3 – Trademark Protection for New Cannabis Strains

In the first two installments of this three-part series, we explored the reasons why cannabis breeders and growers should adopt a strong IP strategy and discussed the types of patent protection that they should consider. In this final installment, we examine trademark protection for new cannabis varieties and the unique […]

Branding: More than Logo Design – Cannabis Business Executive

By Wendy Rall Branding is one of the most misunderstood hot topics in our industry today. Due to this, it’s critical to your business to understand the importance of a strong brand, which is much more than a logo. What is a logo? Simple question, right? We all know that it […]