Consumers Purchasing From At Least 3 Cannabis Product Categories

Cannabis consumers are most likely to purchase from at least 3 different cannabis categories, according to the Spring 2018 Cannabis Consumer Buying and Use Habits study. The most commonly purchased are Flower, Edible and Pre-Rolls. Of all respondents who used cannabis in the last 12 months, 33% purchased just one […]

Even where it’s legal to sell marijuana, it’s hard to advertise it

As the cannabis industry grows, generating an estimated $10 billion in annual sales, states are increasingly approving medical marijuana programs and passing adult-use laws. But for marketing agencies, marijuana dispensaries and cannabis brands, advertising the pot brings its own hurdles. Online platforms with prime advertising space like Facebook and Google do not […]

SEO… Keyword Strategies for Cannabis Companies (part 1)

Welcome to keyword strategy in-depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. […]

Cultivate Your Culture

The cannabis business sector is teeming with opportunity.  Your company has so much growth potential.  And as the leader of a cannabis company, you have countless new ideas and ventures before you. Amid all this excitement and forward momentum, take care not to overlook your organizational culture.  A healthy culture […]

Why Does Facebook Still Hate Legal Marijuana Businesses?

At this writing, thirty states and the District of Columbia have legalized some form of marijuana, be it recreational, medical or both, with Colorado having been in the latter category for more than four years. Nonetheless, Facebook and Instagram continue to make it difficult for cannabis businesses to advertise and promote themselves on […]

New Public Health Concerns About Marijuana Advertising in Oregon

The post New Public Health Concerns About Marijuana Advertising in Oregon appeared first on High Times. Public health professionals are concerned about the effects of advertising and marketing legal marijuana.  A January 2018 study in the American Journal of Public Health assessed exposure to marijuana advertising in Oregon after retail […]

Researchers Are Trying To Find Most Effective Anti-Drug PSAs

The post Researchers Are Trying To Find Most Effective Anti-Drug PSAs appeared first on High Times. Although previous studies have shown that anti-drug campaigns, like Nancy Reagan’s infamous “Just Say No” digital bowel movement on the children of the 1980s, are mostly ineffective when it comes to preventing Americans from […]

Popular Alcohol Marketer Jumps into the Cannabis Realm

Find your buds? The U.S. marketer of Corona, the Mexican beer known for its “Find Your Beach” tagline, is dipping its toe into the marijuana business. Constellation Brands, which also markets wine and spirits brands, has taken a 9.9% stake in a Canadian marijuana company called Canopy Growth Corp., the Wall Street […]

Facebook Ads Algorithm Explained for Cannabis Companies – Part I of 2

Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company. You just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart the Facebook algorithm is. I think just kicking it off, […]